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Thought for the Day!

Within you right now is the power to do things you never dreamed possible. The power becomes available to you just as soon as you change your beliefs-Maxwell Maltz

Just For Fun!

In Taiwan, the translation of the Pepsi slogan 'Come alive with the Pepsi Generation' came out as:

Pepsi

"Pepsi will bring your ancestors back from the dead"

*This purported translation is available in the public domain

 
Online Survey Solutions PDF Print E-mail

There are several issues relating to localisation for Market Research Companies. Not only do you need to find translators who are experienced within your industry and therefore able to handle the nuances associated with translation of materials for Market Research, but nowadays they also need to be familiar with the different formatting approaches applied by different programmers to enable ready and easy upload. Moreover, the frustrations of missing bits required for programming but not covered in a source questionnaire can mean missed deadlines, increased budgets and unhappy clients.

RP Translate has set up a specific team of localisation professionals with expert understanding of market research materials and an understanding of programming needs, such that any programming codes remain in the appropriate place in the target language, and additional translation requirements are taken on board and handled in a fashion which is both sympathetic with the main bulk of the translation and timely, thus ensuring that your survey is consistent in use of terminology and style, uploads readily and meets your deadlines.

The expertise and knowledge of the team is paramount in assisting with qualitative or quantitative research, enabling them to plan for all eventualities, such as projects which may be run both as online surveys and as CAPI or CATI questionnaires, but where only one master document is produced, often with a significant amount of code which needs to be respected. This approach also ensures easy adaptation of subsequent waves of a questionnaire to maintain consistency of approach, thus helping you with reliability of results and planning.

 
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